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WFA: Marketers Lag Consumers On Importance Of Responsible Brands
According to new research released this week by the World Federation of Advertisers, some 83% of marketers believe brands should have a “purpose”, but many shoppers have moved ahead of the industry in...
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Carbon Trust: 2/3 of public unable to name businesses that take...
In a recent survey of more than 1,800 adults in the United Kingdom, The Carbon Trust Fund found that 68% of people were unable to name a company that is taking sustainability seriously. In addition,...
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The Aspirational Consumer: 2.5 Billion People Redefining Responsible Consumption
A new global consumer study confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report by...
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Brandkarma: A new Global Reputation System for Brands
“Brands often fall short of their potential to do good – reputation without responsibility. Brandkarma will change that.” Upendra Shardanand, founder Daylife Welcome Brandkarma.com – the first social...
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Nielsen: Doing Well By Doing Good
55% of global respondents in Nielsen’s corporate social responsibility survey were willing to pay extra for products and services from companies committed to positive social and environmental...
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Cause Driven Social Campaigns More Effective Than Brand Stories.
New research released in London this week points to the effectiveness of cause driven social campaigns activated by brands – showing superior business results than traditional brand communication...
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The North Face: This Land Is Your Land
In a new campaign celebrating the benefits of the great outdoors, The North Face introduces a video today encouraging city dwellers to embrace nature and the environment. Using Woody Guthrie’s...
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Timberland Tires: A Brand With An End Game in Mind
Timberland’s partnership with Omni United will create co-branded automotive tires specifically designed to be recycled into footwear outsoles when their road journey is complete. According to a...
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Tetra Pak introduces milk cartons made entirely from plant based materials.
Finnish dairy producer, Valio, has become the first company in the world to sell products to consumers in Tetra Pak’s carton packaging made entirely from plant-based materials. Valio is piloting the...
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New Survey: Only 10% of Americans trust business to behave ethically.
96 percent of Americans believe it is important for companies to ensure their employees behave ethically but only 10 percent have trust and confidence in major companies to do what is right....
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